HTH Development Sdn Bhd (HTHDSB) adopted the build-then-sell (BTS) or 10:90 concept, for the Taman Langat Ceria project. 

Under the concept, buyer only pays 10% of the price upon execution of the Sales and Purchase, with the balance to be settled only after completion of the building. 

Kelana Jaya MP Loh Seng Kok who was a special guest of HTHDSB Chief Executive Officer Tony Yeo, launched the Taman Langat Ceria housing project in Hulu Langat, which is one of the first developments under the BTS system. 

Loh in his speech said HTHDSB is a responsible developer who heeded the government's call to protect consumers.  

Yeo (left) presenting a souvenir to Loh (right) as Yuen looks on.

“Under the BTS system, developers will pay the ultimate price if they fail in their projects,'' he said. 

Loh added that currently there are developers who are reckless because they are using the buyers' money to finance the construction and they will be more careful when they are using their or borrowed funds. 

“This 10:90 scheme is also to achieve the National House Buyer Association's (NHBA) house-buyer protection ambition,” he said.  

NHBA adviser Datuk Seri Yuen Yuet Leng said the system is good for the industry, otherwise the government would not have offered the incentives to encourage the adoption of this system. 

“Essentially, buyers do not have to fear abandonment or delay of the project and banks' risk would also be reduced,'' said Yuen. 

The Taman Langat Ceria project in Cheras is priced at RM268,000 for the two-storey unit and it is 30% complete.  

The freehold project has been attracting buyers even before the public launch. 

For more details on the project, call Tracey Lai at 012-322 7675.