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Potential to attract the rich
05/06/2006 The Star

MALAYSIA has the potential to attract high net worth foreigners to its shores to set up second homes if more concerted efforts are undertaken to promote the country as their favourite place of abode.

The Malaysia, My Second Home Programme that was launched in 2002 has so far attracted 8,574 foreign citizens.

The majority of the applicants are from China (1,779), Bangladesh (1,088), Britain (773), Taiwan (558), Singapore (510), Indonesia (409), India (390), Japan (356), Pakistan (257), Hong Kong (218), United States (206), South Korea (148) and Australia (124).

With competition heating up from the other countries, including Singapore, Thailand, Australia and Indonesia, industry observers said more should be done to promote the programme.

Meda Inc Bhd chief executive officer Ong Bok Siong said that in order to make the programme more attractive, simple and hassle-free procedures coupled with special privileges should be offered to the programme applicants.

Ong Bok Siong


However, he cautioned against ambiguity in the guidelines, adding that for the programme to succeed, clear guidelines and their effective implementation by all the relevant authorities were necessary.

“We must not repeat the history of foreigners being subjected to constant policies changes as that will affect their confidence in our country. One perfect example was when foreign property purchasers were imposed a levy of RM100,000 retrospectively at the height of the regional financial crisis in 1998 and this immediately cut off the life line of foreign ownership in properties.”

Ong said it was important to attract foreign investments into the country, and getting the MM2H programme going would be one of the ideal sources of investment inflow.

“Most of the participants are high management executives, successful businessmen and retirees. This programme would be the ideal alternative for this group of people who wish to maximise their enjoyment of life and understand the rich, diverse cultures of Malaysia,” he added.

Mah Sing Group Bhd president and group chief executive Datuk Leong Hoy Kum observed: “While it is good and necessary to evolve, guidelines and regulations that are consistent, realistic and transparent will allow us to attract quality, high net worth investors to participate in this programme.”

Placing the programme under the purview of the Tourism Ministry instead of the Immigration Department is a step in the right direction as this is expected to raise the programme's profile in the international arena.

Ong said the promotion of the programme could be improved further through road shows and periodical promotions overseas, adding that the one-stop centre for the MM2H programme at the Putra World Trade Centre was a step in the right direction.

Syarikat Permodalan Kebangsaan Bhd head of property division Steven Lim said the Tourism Ministry should place advertisements or advertorials in all the in-flight magazines of all the major airlines over a one-year period. Extending the current five-year visa to 10 years for the foreign citizens participating in the programme would make the MM2H more attractive as it comes with more perks.

Applicants no longer have to apply as a family or individual but need to just state if they are above or below 50 years old.

Several other benefits have been added with the new offer, including a waiver on the need for them to get a sponsor.

All they have to do is place a deposit of RM300,000 and part of that money can be withdrawn after a year.

 

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